Local Authority: Newcastle City Council

Wildstone, on behalf of Newcastle City Council, have gained planning consent for the first full motion portrait digital outdoor advertising screens in the centre of Newcastle.

The screens which measure 3m x 6m, are part of a double-sided, freestanding structure to be located in the middle of Northumberland Street, Newcastle’s major pedestrianised shopping area, where in terms of rental per square foot, is the most expensive location in the UK outside of London for retailers.